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IKEA is far from the only retail company offering AR furniture placement apps. Since the functionality is a bit different, the IKEA Place app will remain available. Rather, it puts the furniture inside static images. That app essentially allowed you to walk around the placed furniture and see it as if it were right there in front of you.

You might already be familiar with IKEA Place, an existing app that lets you place furniture in your home using your phoneвЂ™s camera view. With lidar and recent developments in ARKit, Apple has greatly reduced this scanning time on some devices for most basic and common AR applications, but the process is more involved for this app. The process can take minutes rather than seconds. But as with most early attempts, there are some limitations.ДЇirst, the app has to start with a somewhat laborious, multi-step room-scanning process that involves pointing your phone around the room and moving it in a figure-eight motion. ItвЂ™s the sort of thing that may show an early hint of what future AR products can do with the help of machine learning and artificial intelligence. IKEA Kreativ is built on machine learning and spatial imaging technologies developed by Geomagical Labs, an AI company acquired by IKEAвЂ™s holding company, Ingka Group. iPhones and iPads with lidar sensors will work best, but other iOS devices are also supported.

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But IKEA plans to release an Android version in the next couple of months. Those features are driven by similar AI/ML technology.ДЇor now, the app will only be available on iOS devices (and the web).

The delete-a-piece-of-furniture capability is reminiscent of the Google Pixel 6вЂ™s Magic Eraser and iOS 16вЂ™s upcoming вЂњlift subject from backgroundвЂќ features for smartphone photos. You might have seen augmented reality (AR) mobile apps that allow you to place 3D models of furniture in a camera view of your home, but a new app from IKEA will take that idea to a new level with the help of machine learning (ML).Д¬alled IKEA Kreativ, the app allows you to take an accurate 3D scan of your room, then remove existing furniture items or clutter by replacing them with IKEA products you want to see in the space. Enlarge / IKEA Kreativ, the retailerвЂ™s new AR app.